Our Acquisition Process

We understand that selling a business can be a big decision, and
we make the process as clear and straightforward as possible for you.

Here’s an overview of our 5-Step Acquisition Process:

Step 1

Introductory Call

We’ll start with an introductory call where we’ll learn more about your business. We’ll want to know more about your team and understand your long-term growth trends. We’ll also answer questions. Before the call, please prepare general traffic and average revenue figures for the last 12 months.

Step 2

Traffic and Earnings Insights

If everyone is still interested, we’ll request READ-ONLY access to your site’s Google Analytics and an entire Profit & Loss statement containing each of the last 12 months. We will also sign a Mutual Nondisclosure Agreement to ensure the privacy and confidentiality of everyone involved.

Step 3

Contingent Offer

Based on your specific performance & figures, we’ll calculate a valuation and present you with a contingent offer figure or range. This offer will be based on a multiple of the trailing 12 months’ average monthly profits and will be highly competitive with current market valuations.

Step 4

Due Diligence

If you accept our contingent offer, we’ll begin a process of due diligence to validate your financial reports and better understand your business’s standard operations. To do this, you’ll provide us READ-ONLY access to all revenue-generating & expense accounts, SOPs, and team member information.

Step 5


If everything checks out, we’ll present a Purchase Agreement for your consideration. Once we both agree, we’ll open an escrow account with Escrow.com and fund it. After verifying receipt of transferred assets, we’ll release the escrow funds.